- Exotic ingredients and unique blends of organic whole grains
- For those with an active lifestyle cereal
- Excellent Source of Omega-3
- Pack of 6 (total 84 oz)
- Certified organic, Kosher ingredients, including whole wheat bran, whole wheat meal, and flax seeds
- Hearty blend of fruit and grains makes a healthy start to your day
- Made without GMOs
My wife, a supertaster, detected no taste.
I bought a box, brought it home. My wife happened to open it up first. She took a spoonful with some milk–and got that look on her face, and put her bowl and spoon down. “This is disgusting. It tastes like cardboard.”
You have to understand my wife is a supertaster–it’s a real thing, look it up!–and so is supersensitive to flavors. She thinks plain Special K tastes quite sweet. She will happily eat simply a bowl of white rice for dinner.
But in this cereal, she detected no flavors at all.
Bizarrely, I thought “no, it couldn’t be that bad. It’s blueberry! And cinnamon! What could possibly go wrong?”
The next morning I tried a bowl myself.
It’s disgusting. It tastes like cardboard.
If there’s cinnamon in it you could have fooled me. There are some little dried blueberries in it, but if you have anything but them in your spoonful, the blueberry flavor is overwhelmed by the styrofoam taste.
Styrofoam plus cardboard plus half-sweetened sugar-smacks cereal. That is what this tastes like.
I don’t know what the people giving this positive reviews are smoking. Note that most of them even admit they prefer to add their own ingredients though…
This is tasteless!
Make sure there are blueberries
Starting with the very first box, each day that began with a bowl of Optimum was a wonderful day. Great things started happening to me, too. Romance was rekindled between my ladyfriend and myself, and I even won a sizable amount of money from various lotteries. The universe kind of aligned itself in my favor, and I think it directly correlated with my consumption of this cereal.
Then I hit the second box. While the first had tons of blueberries, and you got one in nearly every spoonful, there were exactly TWO blueberries in the second box. They were both in the first bowl. That was when things started going wrong, and all the great things that had been going on in my life started to crumble in front of me. My hours got cut at work, my car broke down, etc. It sounds silly, but I think whatever forces are behind this cereal’s effects are directly related to the number of blueberries in each box.
Box number three had lots on top though, so I’m crossing my fingers, and hoping things start looking up again. If you order this cereal, be sure to ask for the boxes with blueberries in them!
Very unhealthy “organic cereal”
This product is extremely high in both sodium and sugar, a very bad combination to start your day. In fact, it has more sugar than many junk cereals that you find on the grocer’s shelf.
To me, this borders on false advertising on the part of the manufacturer.
My Favorite Cereal!
I’ve been enjoying this cereal for well over 5 years.
It’s organic, and full of wonderful beneficial whole grains etc. – just read the ingredients list!
It has a mixture of textures, with “twigs”, “puffs”, flakes, seeds and the little dried blueberries.
It’s great with soy milk, dairy milk, yogurt, and even right out of the box as a snack.
I haven’t bought it for awhile because it never seems to go on sale anymore, so I was thrilled to find it here on sale for $2.20 a box!
I just got my shipment from Amazon, and want to add a few notes:
While the cereal seems very fresh, I couldn’t find an expiration date anywhere on the boxes.
They have changed the packaging, making it even more eco-friendly, and also slightly reformulated the cereal. The box says “Now with 25% less sugar than our previous recipe” Yay! (Don’t worry, if you’ve had this cereal before the change, the taste is still wonderful.) So the “Nutrition Facts” have changed (not drastically) from what Amazon shows, but the fiber has dropped from 10g to 7g. The serving size is still the same at 1 cup (55g).
Here are some of the differences that may be important to you:
Calories were 190, now 200
Protein was 8g, now 9g
Total Fat was 2.5g, now 3g (Still none are saturated fat)
Total Carbs were 40g, now 38g
Fiber was 10g, now 7g (Boo!)
Sugars were 16g, now 9g (Yay!)
Sodium was 200mg, now 230mg
The cinnamon flavor is very mild, I usually add more for flavor and health benefits. I also add a small amount of walnuts (for extra EFA’s, taste and crunch), or pecans. Read Update below for more additions.
Unless you are hooked on the average sickeningly-sweet, unhealthy, over-processed mainstream cereals, I think you will love this as much as I do! If you want to try a box before you buy it in bulk here, I’ve found it at most health food stores, Fry’s / Kroger’s in their health food sections, and Sprouts.
Even if you are hooked on the other stuff, give this a try, you might be pleasantly surprised. I had bought this for my parents and their verdict is: Dad loves it, Mom likes it.
Update 6/6/09: I just responded with these comments in another review, and thought they might be helpful:
I too would enjoy more berries in the cereal, but it would probably make the price astronomical, so I usually add a little of “Just Tomatoes” brand of freeze dried mixed fruit which is yummy and has a good mix of fruit – though I could do without the raisins, they’re not so good freeze dried.
Just Tomatoes Just Fruit Munchies, 8-Ounce Tubs (Pack of 2)
They also have only blueberries
Just Tomatoes Just Blueberries, 8-Ounce Tub
plus strawberries, raspberries, apples, pineapple etc. just search “just tomatoes” – without quotes – in the grocery drop down in the search box.
I first found them at my local upscale grocery store (in smaller sized containers) and they are a little less expensive here, but I also like to support the local store, so I buy them from both places.
There is another brand that I haven’t tried, but has gotten great reviews called Traverse Bay that has dried blueberries
Traverse Bay Dried Blueberries, 8-Ounce Bags (Pack of 3)
Traverse Bay Dried Blueberries, 4 lbs
You don’t need to use a whole lot in the cereal so they last for awhile. One tip is to keep them in the freezer so they stay crunchy.
Hope this helps!
Satisfaction Depends on Your Priorities
According to Nature’s Path the cereal has “Certified Organic Goodness.”
No synthetic pesticides
No synthetic herbicides
No artificial preservatives or additives
No genetically engineered seeds or ingredients
Optimum is high fiber, low fat, and whole grain cereal with 25% less sugar than the previous recipe. The only sweetener listed in the ingredients is “organic evaporated cane juice.”
Fine. Optimum is probably a healthy breakfast choice and doesn’t contain any of the nasties that the health conscious take pains to avoid. All of the cereals qualities and nutritional benefits are important to me too, but so is flavor.
After eating Optimum blueberry cinnamon cereal, I’m left to wonder why can’t one have good taste and good nutrition in an organic cereal?
My first taste of Optimum was straight out of the box. It didn’t make much of an impression. The anticipated burst of cinnamon and blueberry flavors just weren’t there. There’s not improvement when the cereal is swimming in milk. The taste is bland and unimpressive. If one eats the blueberries individually, one can taste the blueberries though they are far from sweet. As far as cinnamon flavor goes, I detected none, not even a hint. It’s also obvious that there’s been a reduction in sugar content. I sprinkle sugar on this cereal, but it does little to improve the taste or eating enjoyment.
Should you but this cereal? If health, nutrition, and organic content are priorities for you, but all means eat Optimum.
If you want the pizzazz of cinnamon or blueberry flavor, Optimum will seriously disappoint.
Nature’s Path Organic OPTIMUM Power Breakfast Cereal
also having trouble finding locally-yea Amazon!
Good cereal — Always in stock!
Product old and not as described
All six boxes have a sell by date of April 2012
The product description states that it contains 100% of the RDA for Vitamin B12.
The product delivered contains no B12 what so ever!
Nature’s Path rep told me that they stopped fortifying their cereals in 2008.
The product is also on the non returnable list.
If one views all the other vendors on Amazon they all use the same incorrect description.
None of Nature’s Path cereals are fortified with B12.
Best cereal I’ve ever had, keeps you full!
I’m thrilled to see this sold at Amazon, you can never count on local grocery stores to keep somewhat-“specialty” items in stock for long. There’s not a huge difference in the price here rather than at the local store, but at least I can buy it in bulk and not have to worry about finding a new cereal in a couple of weeks!
Nature’s Path Blueberry cereal
Best out there, doesn’t get any better than this cereal
Tastes good and is healthy
I love this cereal but I always feel that it needs more berries.
Does any body know where I can get some?–If so please leave me a comment.
Whole family loves it!
Mom, bro and Dad all love it. I’m told my college student bro even eats it out of the box for a snack. Can’t complain about that! (yay for healthy food that’s delicious!)
Where are the blueberries???
Not for me
I already order Heart to Heart from Amazon, and like it. Now I’m looking for a cereal to give me a change. Any suggestions?
Love this Cereal!
Whole grain flakes and crunchy fiber twigs.
The box I bought in the grocery store is different from the one pictured here and I think there has been recent repackaging and reformulating of the cereal. I notice here on Amazon that the product description specifically says there is no vitamin B12 or Folic Acid in this product so that must have been a sticking point before. I found that the cereal itself had a quite nice “nutty” taste and the fiber twigs are very crunchy. A serving size is quoted to be 3/4 cup which is 200 calories. The sugar content per serving is 9g and sodium count is 230mg. The description of the sugar source is “evaporated cane juice”. From reading the nutritional list I know not to count on this cereal to supply any appreciable amount of my daily requirements for vitamins or minerals. There are 13 ingredients listed for this cereal. I find it quite interesting that it is called Blueberry Cinnamon Flax when flax is listed as ingredient #5, blueberries as #10 and cinnamon as #12. But something we consumers can easily forget is that these ingredients are listed in order of their volume within the combination. I poured out some dry cereal and tasted each item separately. There is a definite sweet coating on each piece with the exception of the blueberries which have a concentration of their own sweetness from being freeze-dried.
My findings are that the flakes get soggy almost immediately but the “crunchy fiber twigs” stayed crunchy all the way to the final twig, and I’m a dawdler over my cereal. It took me more than 15 minutes to finish the bowl because I was reading and the twigs were still crisp. This cereal does not contain flax SEEDS and it never claims to. If you are expecting seeds, you will be disappointed. There are not many blueberries, but the ones here are very flavorful. In order to get as many blueberries as I would like the box would have to contain almost half blueberries and that is not just ridiculous, it would also be cost prohibitive. I simply accept that as a fact. I used Kefir instead of milk for the yogurt cultures I want and added a fresh peach. This combination (even at the 3/4 cup recommended portion size) lasted me all morning. I was impressed. To begin with I had been slightly worried about the cinnamon flavor in the cereal because that isn’t something I’m particularly fond of. I need not have worried because I could not actually taste the cinnamon at all. If you look forward to that taste, you will have some objections to the company using that as a selling point for this product. On another day I took a small zip closure bag of this cereal with me when I knew stopping for lunch would be a problem. It was really good dry from the bag and kept me from giving in to the temptation to stop at a fast food restaurant. Now that was a bonus. I plan to order the six box package here on Amazon. The price is virtually the same as in my grocery store chain, but my store has a monopoly in our area and they stock what they chose when they chose. This is my way of spending MY money the way I want.