SOYJOY Nutrition Bar, Berry Bar

SOYJOY is made from whole soy, real fruit and it has a home-baked taste. It’s convenient and won’t melt. This natural bar is balanced, high in fiber, low calories and gluten free.

Quick facts

  • Whole soy
  • Real fruit
  • Gluten Free
  • No trans fat
  • Does not melt, no gooey coating

Top reviews

Soyjoy Mango bars

I thought these bars came very fast. I like them a lot and will order them again.
CamilaMc Intire, IA

Weird Flavor, Expensive Price

I ate a Berry SoyJoy bar the other night, and it wasn’t that good. It had an odd taste. I have had other SoyJoy bars before, so the dense and dry texture wasn’t an issue.

The berries used aren’t your typical strawberries or blueberries, but rather hawthorn berries and wolfberries (goji). I don’t think they carried that much flavor into the bar, though, because it didn’t taste that fruity. And despite the high sugar content (12g in a 30g bar) it didn’t taste that sweet to me.

I wouldn’t buy a whole box unless you’ve tried it before and liked it. Get a single first because it really is an odd taste and I disliked it.

I can say the ingredients are good as far as nothing artificial, so that’s always a plus.

LavonRehoboth, NM

Not as flavorful or generously sized as other snack bars

It’s hard to review something like a snack bar because a lot of time it comes down to things like personal taste and preferences, but I’ll try to do it as much justice as I can

The strawberry soy joy bar has a texture that reminds me of a dense version of a nutrigrain bar, minus the filling. It’s full of fruit chunks and has a strong, fruity floral flavor.

What I like most about these bars is that their 130 calories make them perfect for a snack, unlike many bars that are higher in calories and fat and more of a meal replacement. It also has 3 grams of fiber and 4 grams of protein which I consider sufficient for a snack. They do a relatively good job of tiding me over until the next meal or beating the afternoon munchies.

That said, there are some things I do not care for, which are the reason I give them 3 stars. The first is that visually they seem incredibly tiny for the calorie count, which makes them less satisfying in a way. I compared them to my typical Luna bar and was surprised to find it was only 50% bigger (weight wise) than the Soy Joy bar. Visually it looks much bigger but I’m wondering if this has to do with how dense the Soy Joy bar is. The second is that I didn’t really care for the flavor. It was too sweet compared to things like a Luna, Odwalla, or Lara Bar, but probably on par with something like a Nutrigrain bar. I also couldn’t really tell that the flavor was strawberry. It mostly just tasted sugary. There were also a lot of ingredients in the bar that I couldn’t taste at all. The label mentions chocolate chips and pineapple but I couldn’t taste these at all, just a generic kind of sweetness.

Another thing worth noting is that it is not enriched with any vitamins like a lot of meal and snack bars. This isn’t a concern to me since I attempt to eat a varied and balanced diet, but does make this bar different than something like a Luna Bar that is typically enriched with a lot of vitamins and minerals. Overall this just wasn’t a bar I cared for very much. It seemed so small for the number of calories and just tasted generically sweet and dense.

The bottom line is that taste is subjective and you may like these bars even if I do not. However, in my opinion I find the flavors of bars like Luna and Odwalla to be closer to what the description says and more satisfying overall. However if you don’t care for those bars and are looking for something different this may be closer to what you are looking for.

BellaMontara, CA

Chewy, earthy… you probably develop a taste for these (or not…)

SOY JOY (berry) is an “all natural fruit and soy bar.”

What does this mean? The first ingredient is “whole soybean powder” (doesn’t this mean that it should be labeled “all natural SOY and fruit bar”?). Then there are raisins, sugar, butter, dried hawthorn berries, dried wolfberries, brown sugar, eggs, beans, yada-yada. It is gluten-free.

What exactly ARE hawthorn and wolfberries, anyway?

A bar (approximately .75 in x 4.0 in x .60 in) is one serving size, with 130 calories, 40 of which (about 30%) come from fat. There are 12 grams of sugar (see the ingredients.. raisins, sugar, brown sugar). A bar has 3 g of fiber.

This Soy Joy bar had a “really baked” look and texture, and is not real hard, but not crumbly either. I liked the texture. It looked like it had been baked then sliced into a bar, not pressed together in a milling machine. It was chewy, with a slight “berry” taste, but overall the flavor was one of light molasses.

It seems expensive for what you get, but we are, as the CDC says, in an obesity crisis. Keeping those snacks below 130 calories may not be dollar efficient, but it probably won’t put you over your daily caloric needs, especially if you exercise at all.

There seem to be dozens of energy/breakfast/power bars. This one adds to the mix, and will be especially welcomed by those people looking for hawthorn and wolfberries!

MaynardWarren, MN

Perfect snack

I love these bars..they are a great snack and not real sweet like other types of bars. I use them for a mid morning pick me up. Great for diabetics.
BennieLyon Station, PA

SoyJoy Berry Bar

Since delving into the world of Nutrition bars I’ve come across some good ones, and some not so good ones. This was one of those not so good ones.

Berry was the title of the flavor and while it tasted like berries, it wasn’t that good fresh berry taste. In fact, even though I know there is real fruit in this bar, the berry taste was almost artificial. The rest of it didn’t really taste like soy to me, but it didn’t taste like anything else either. It was kind of dry and crumbly and the texture left much to be desired. It was like chewing on nothingness with a hint of sickly sweet berry.

The ingredients in this bar really weren’t too bad. They were whole ingredients without a lot of additives. But I was surprised to see butter and egg in a shelf stable bar. Makes me wonder how they did that. The berries were Hawthorn and Wolfberry, both dried and they also included some natural flavors, so maybe that’s where the fake berry taste came from. The sweetener was brown sugar and perhaps the raisins that were included.

This bar is gluten free, which is something, and it uses whole soy. But for the bar being so tiny (it definitely didn’t work as a breakfast substitute for me) it still had 130 calories in it. Which seemed like too much for how little and unfilling it was. There was also 12 grams of sugar and a few vitamins, but not many. I would hesitate to recommend this bar as a snack, just due to the high calories, but it definitely can’t be a meal replacement.

I’m glad I didn’t buy more of this brand. I think I’ll stick to the other, better ones. This one just didn’t satisfy.

Review by M. Reynard 2012

MarshaLittle Lake, MI


I like the product and tried it before I puchased it. However, one of the boxes arrived have only 10 in it instead of 12.
RebeckaUnion Point, GA

Like a bar cookie

They were passing out samples of these the other day and so I took one and brought it home to try.

It looks like a bar cookie, browned on one side, and smells sweet and fruity. It tastes a little bit like a cross between a cookie and bread pudding with coconut flavor while the papaya, mango and pineapple combine to taste just about like dried apricot to me. The flavor combination is not bad at all. I wouldn’t guess that it had soy in it instead of another type of flour and the texture isn’t bad, just the right amount of chewiness.

However, the bar is fairly small and a little dry so I probably won’t be buying any. People who like this sort of snack or have some special reason to choose them like avoiding wheat products will probably enjoy them. If I were offered other flavors to try I would taste them so my rating is neutral.

AmeeViolet, LA