Just tear open a packet of Starbucks VIA® Ready Brew Decaf Italian Roast, add hot water, wait 10 seconds, and stir. Then enjoy the robust, bold taste of 100% Arabica, naturally decaffeinated, coffee that is roasty and sweet.
A lot of people have been posting about the near-expired dates on the coffee. First, I’d like to mention that this product is intentionally labeled to have a really short shelf-life, and not to ensure freshness.
The funny thing about expiration dates is that for something like this, it honestly doesn’t matter. I’ve gotten batches that are expired (for cheaper) and the taste is the same great amazing taste as it was when it was well within the “Best Until” range. Yes, I have taken two packs, one expired and one not expired, and they both are the same delicious taste.
The reality is that expiration dates are a wonderful tool that make people throw perfectly fine food and go out and buy more. Especially with dairy products: If it’s a few days over, most people will toss out cartons of perfectly good milk or eggs that could keep for another five weeks, which keeps people buying it more frequently. The fact is, if you would drink it without knowing the expiration date is past (it doesn’t smell or look bad) then it’s not only safe to eat, but a waste to toss.
This isn’t true for drugs, however. If your medicine says it’s expired, it’s expired. Also, condoms. Those do lose integrity over time.
So, this is a product that intentionally has a very short shelf-life because it makes ridiculous people go, “Oh, no, instead of getting it cheaper online and in bulk, I’ll just buy a lot of more expensive smaller packs for more money.” Starbucks enjoys charging their consumers for their instant coffee like it’s magical pixie dust, and the only way they can stop people from buying it from other cheaper sources is to give it a tiny shelf-life. Look at some of the other reviews, here. It’s working!
If I had to rate the Starbucks Via alone I would give it five stars. I love the product. Unfortunately I received this 50ct order yesterday (October 19) and the expiration date is December 2010. It says on the side of the box that it was produced in December 2009 with a one year expiration date. I’ll probably finish it by then, but I don’t appreciate getting a 10 month old food product.
I bought the Columbian and the Espresso 3-packs locally for travel because motel/hotel coffees are so bad as are fast-food chain coffees, but both versions of the Starbucks VIA instant coffees are absolutely disgusting. I am not a soda drinker, but when I travel I prefer a Coca Cola or Pepsi to this foul “coffee”. It reminds me of the old Sanka instant coffee, but is much stronger and much more bitter. Totally disgusting! The only people who could drink this crap are those who use flavored creamers and/or loads of sugar so they don’t taste any of this foul coffee.
Like another reviewer, I too received a box of nearly expired product. If you will consume this within a month of ordering it is a good deal, otherwise buy it elsewhere.
I RECEIVED A PACKAGE. I DIDN’T KNOW WHAT WAS IN IT BUT OPENED IT AND THERE WERE STARBUCKS VIA PACKETS ALL TOSSED IN. I SORTED THEM AND REPACKED AS IT WAS FOR A GIFT. IN THE AD IT LOOKS LIKE THE PACKETS COME OUT OF A BAGN OR BOX. IF SO PLEASE SEND ONE. THEY ARE A MESS ALL OVER THE DRAWER. THIS IS NOT TOO LATE FOR YOU TO FIX. IF YOU DO I WILL WRITE YOU A NEW REVIEW. I REALLY WANTED TO GIVE THIS AS A GIFT.DISAPPOINTED IN STARBUCKS.
I should start by saying I love the Starbux Via coffees – they really are good “emergency” coffee. I normally brew my own espresso every day, but I use the Via packs when I don’t have time for that and need to hit the road with my caffeine fix. I rated this product 1 star because like other reviewers, I too received a 50-ct box of nearly expired product. When you buy this stuff in the store it has roughly a one year shelf life. The box I was sent expires in two months. A box of 50 is like a one year supply for me. If I had known they are selling these boxes at such a good price because they are about to expire, I would have passed on this “bargain”. But if you plan to drink them all in a month or two, it is a good buy.
the product tastes ok but it is out of expiration the date of 10-16-10. i did not know that this is legal to sell
This product tastes like a mouthful of dirt. It is worse than most instant coffees, and in no way comparable to brewing coffee.
PIcked it up after tasting it in the store, and have been enjoying it all week. Cannot be any easier — no cleaning the coffee machine anymore, yeaaaah! Hot water, dump it in, and mmmm…. and I normally HATE any instant coffee. This is unlike any instant I’ve tried, and really does taste as good as Starbucks in the store. The best part is that you don’t need hot water… you can add cold water and ice for an awesome iced coffee. Am going to try the decaf bc I’m obviously drinking a lot more coffee now that I’ve discovered this.
I loved the Italian Roast and I was excited to see the 50 count available in Decaf – until I saw the price NEARLY DOUBLE the regular.
I bought this product on September 2010 and this product expires on the 27th of August 2010. I have bought alot of products with amazon and until now I had no problems. I dont understand why Amazon would send me a product that would expire two months after I received it.
The caramel flavor I bought at a Starbucks store led me to try more. This one however was much weaker and only one in a cup was too weak. So I used two packets for one cup, and when you figure the unit cost, that’s about $1.25/cup for instant. Also, when you open the package, the coffee really doesn’t seem to flow smoothly and often I would get some on the counter.
Not planning to purchase again.
ChaseCedar Rapids, IA
I purchased this through Amazon and it was shipped from Starbucks.com.
I received the order promptly, however when I opened the shipping box, I found the product box with a round blue sticker over the broken seal that keep the product box sealed. Inside, there was coffee grounds all over the box and stuck to all the packets was this gritty stuff. There were 2 sleeves of VIA that were obviously opened and causing the mess in the box. Each of these packets also had a blue sticker! So it was pretty obvious that I was shipped a known defective product. When I called Starbucks, at first they wouldn’t help me and treated me like they didn’t ship this item (because I ordered thru Amazon) and would not replace this product. They said I would have to pay to ship it back to them and they would send a refund. I didn’t want a refund, I just wanted the product replaced. They said that after I returned it, I would have to completely reorder and pay for the product. I called the customer service again and got the run-around. There customer service is awful. I guess they figure they can afford to lose a customer if they behave this way. That is why I am posting this review….
I would not recommend buying from Starbucks.
BEST INSTANT, PERIOD! BUT… I can’t drink VIA made according to it’s instructions. It’s just way, WAY, too strong. (I’m talking seriously stronger than what you get at a local Starbucks.) Let me explain. When I make brewed coffee, I freshly grind beans to a very fine texture, using two or three tablespoons of grounds per 6 ounces of water. So I’m used to a strong cup of coffee. Since one packet of VIA makes even a large mug of water into an un-drinkablly strong brew, I use only half a packet. The problem is, a couple hours later, the left-over half becomes an unusable blob that won’t come out of the packet. No great loss… I’ve had a GREAT cup of coffee, and I can just toss the other half packet, right? Well, acutally, that’s a problem for me. I’m of the ‘clean your plate / starving kids in Biafra’ generation. I would prefer a smaller packet at a smaller price. So one star off from someone who was taught ‘waste not, want not’ and is too old to change 😉
JannaSouth Deerfield, MA
I did not like this coffee. At the beginning I thought I was ordering kcups. I tried one of the packets. I am sending them back. Ordered from amazon.com
Bought in September. Disappointed that the product was a year old already and the product expires in December. I use these as back ups, would have been nice to have the full 12 months. I’m using them all now. Taste is good though.
NevadaNorth Waterboro, ME
I LOVE THE QUICK SIMPLE GREAT TASTE OF STARBUCKS IN AN INSTANT. BUT THEY CAME UP WITH THE LOUSY ELONGATED AND SKINNY PACKETS. THEY ARE HARD TO HOLD, DIFFICULT TO EASILY OPEN AND WHEN YOU HAVE HOT WATER IN A CUP–THE STEAM CLOGS THE NARROW OPENING OF THE PACKET MAKING IT DIFFICULT TO POUR IN YOUR CUP.. WHY CANT STARBUCKS PUT IT INTO A WIDE PACKET LIKE EQUAL OR SWEET AND LOW? GREAT PRODUCT–DUMB PACKAGING.
The photo is for the 10 item package, not the 3. Just be aware that amazon is using the wrong item in the photo.
Nothing wrong with this product. It is instant coffee. Can’t complaint. “Nothing good, nothing bad”. Price is little bit high.
Starbucks again has made an exceptional product and almost ruined it with bad packaging!
The instant coffee is in a new world of flavor (for instant) better than most of the coffee in hotels for example.
BUT BUT BUT
the tube package is a disaster.
It is hard to open.
It does not open across the entire width of the tube
SO the powder is very very difficult to get out of the
Indeed, the tube shape is about the worst imaginable for
WHO IN STARBUCKS HAS SUCH TROUBLE WITH PACKAGING?
I was somewhat disappointed with this coffee purchased thru Amazon, as I had got previously the Starbucks VIA ready brew coffee, decaf Colombia Roast which I enjoyed very much.
LOVE this product. I can take it on trips, and I heat milk at home to make: “Poor Woman’s Latte”. I have bought them several times.
This is *NOT* six of the items pictured, which contain 6 instant packets.
This is six sample packages, which contain 3 instant packets.
I travel a lot, often to places where nescafe (ugh) is high end. So my comfort was Via but the packaging is so irresponsible. So I experimented. I have now taken several multi-week trips with a plastic bag of Bustelo Instant Espresso measured out from a jar. I used it with just boiling water – or hot milk and water – its as good if not better than Via despite my snobby skepticism about preservation of taste. And I feel I am not adding as much to a scary pile of non biodegradable waste. Starbucks says they care about environmental stuff but I’m not a crunchy and I can see how marketing has over-run ethic.
My Husband is in Afghanistan and He LOVES these! What a great way for him to be able to Start his day. He deserves the Best, so He gets the BEST! Nothing more needs to be SAID!
When my box arrived the product already was past the pull dated. . . I got 200 vias not that are past the pull date. I did not read anywhere on the purchase that i would be buying an inferior product. I would not have purchased 200 if i had known they were all past the pull date. . .
I bought this because of the quantity in the unit. Love the product and was slightly cheaper than buying seperatly & locally, but it took a long time for the product to arrive.
Gotta say that I normally trust Amazon reviews. I bought this because I have a hot water pot and sometimes am too in a hurry to brew. I thought this would be a good 2nd option. However, the taste is just funny. There is something to this coffee that is similar to other instant coffees. There is only a hint of that Starbucks goodness IMHO. In no way is this product comparable to a Starbuck brewed coffee either at home or at an outlet. I cannot recommend it.
FYI: purchased 12/26/11, expires 04/2012.
OK…so I am a coffee snob who would NEVER touch instant! Well, I did….Starbucks is actaully good! Now, I won’t drink it on a regular basis, but for travel or emergency it rocks!
I first bought this when I was going on a trip and didn’t know what the coffee situation would be – these far exceeded my expectations! The flavor is actually better than my machine brewed coffee (but not as good as the Melita drip coffee) and so convenient. I stock up whenever Amazon has these on sale! Great coffee.Starbucks VIA Ready Brew Coffee, Colombia, 3.3-Gram Packages (Pack of 50)